The space ends up feeling more like an interactive museum or an exploratorium than a retail store. We want this space to feel human because we believe that technology is a tool to amplify our possibilities as humans.” “Our philosophy is that technology must fit into our lives, not stand out. “We wanted the space to continue the design principles that radiate from our product,” Ross says. While many tech stores, including Apple and Tesla, are designed to look futuristic, with a color palette of stark white and metallic gray, the Google Store has a much more natural aesthetic, showcasing furniture and flooring made from pale wood.
#GOOGLE STORE FOR MAC FULL#
The store is a 5,000-square-foot space that takes up a full city block, with large windows that dapple the wood floors with sunlight. “This space is designed to be a physical expression of what Google stands for,” Ross says. It will be a place for consumers to immerse themselves in Google’s universe and understand how the company sees its technology fitting into our lives.
But it will also be a lot more than that, according to Ivy Ross, Google’s VP of hardware design, UX and research, who also served as the creative director of the Google Store.
Housed on the ground floor of Google’s New York headquarters in Chelsea, the store will be a place to explore and purchase Google’s hardware, including Pixel phones and Nest devices, as well as bring products in for repair.
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